Our story

Drink more
water.

Imagine a world without plastic bottles or cans — where staying hydrated is good for you and gentle on the planet, every single day. That's the world we're building.

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A drop of inspiration

If only there were a drink compact enough to slip into any bottle…

That's what Martin, waterdrop's CEO, thought on a spring 2016 flight to Singapore. Together with his brother Henry and their friend Christoph, he turned the idea into reality — and just like that, the first Microdrink was born. Premium fruit and plant extracts pressed into a tiny cube. All you add is water.

And that's how it should always be.

Read our purpose
Small drops, big oceans

A community that keeps growing

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Our team

More than 400 people from around the world — the majority of them women.

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Stores worldwide

Visit a waterdrop® store across Asia, Europe and the United States.

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Retail partners

Find our cubes at Target, Walmart, Rewe, Fnac, Boulanger, Darty and more.

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Community

Five million strong across our social channels, all drinking more water.

How it works

Water. Drop. Enjoy.

A waterdrop® Microdrink is a small, sugar-free cube that turns plain water into something fruity and refreshing — in three steps.

STEP 01

Water

Fill up with 400–600 ml of still or sparkling water.

STEP 02

Drop

Drop in a cube and let it dissolve completely.

STEP 03

Enjoy

Sip a fresh, fruity drink. That's it — cheers.

Why waterdrop

Small cube, big difference

Better for you and better for the planet — we cut plastic and CO₂ at every step, and give back more than we take.

98%

Less plastic, less CO₂

A whole 12-pack holds barely more plastic than a single bottle cap. Switching to waterdrop® saves up to 98% plastic and CO₂ compared with bottled drinks.

Built to recycle

Our compact, multi-layer packaging is tricky for standard recycling — so we partner with TerraCycle to handle the hard-to-recycle bits.

Plastic-positive

Through our partnership with Plastic Bank, we collect 50,000 plastic bottles from nature every single month.

A flavour for every mood

Fruity, sweet or sharp; still or sparkling; subtle or bold. You decide. There's always one ready for you.

The journey

From a kitchen table to a global community

The last few years have been full of milestones. Here's our story so far — follow the stream.

2016

The idea

In the heart of Vienna, our founders came together around one simple mission: help people drink more water and live healthier, more sustainable lives.

2017

waterdrop® is born

The first waterdrop® Microdrinks arrive — a handy little cube that enriches water with natural fruit and plant extracts, setting a new standard for hydration.

2018

Spreading the word

Word travelled fast and a community grew around our mission. We opened our first pop-up stores, inviting everyone to taste and experience waterdrop®.

2019

Going international

To meet growing demand, we expanded across Europe — launching our online store in new countries and welcoming new people to the team.

2020

A growing family

Despite a tough year worldwide, we adapted and innovated — new flavours, new hydration accessories, and our first steps into the United States.

2021

Broader horizons

We forged new partnerships and doubled down on sustainability, rolling out eco-friendly packaging and deepening our commitment to a more hydrated world.

2022

A global community

With a thriving community online and in store, we kept exploring new markets, expanding our range and bringing people together around better hydration.

2023 & beyond

The future is bright

Our story is just getting started. As we grow, we stay true to our mission: inspiring you to drink more water, live more sustainably and enjoy every drop.

Great things are a team effort

At waterdrop® we're proud of our diverse, international and energetic team. If you'd like to help write the next chapter, come and join us.

See open roles